I make this happen.
Precision.
Design.
Scale.
Scale.
Design.
Precision.
I make this happen.
Visual Director & Creative Producer
I develop and lead the visual side of large-scale live productions, from creative concept and visual development through content production and technical delivery.
10+ years · Saudi Arabia · UAE · Bahrain · Europe ·
North America
FII · Al Wasl Plaza · Burj Khalifa · MSG Sphere
I develop and lead the visual side of large-scale live productions, from creative concept and visual development through content production and technical delivery.
10+ years · Saudi Arabia · UAE · Bahrain · Europe ·
North America
FII · Al Wasl Plaza · Burj Khalifa · MSG Sphere
Visual Direction
Developing the visual concept, language and storytelling for large-scale live events.
• Creative concept
• Art direction
• Visual development
• Storyboards & previs
• 3D environments
• Creative concept
• Art direction
• Visual development
• Storyboards & previs
• 3D environments
Creative Production
Turning the visual direction into a complete content system for the show.
• LED & immersive content
• Projection mapping
• 360° & dome environments
• Multi-screen systems
• Content production
• LED & immersive content
• Projection mapping
• 360° & dome environments
• Multi-screen systems
• Content production
Production & Technical Direction
Making sure the creative works in the real production environment.
• Visual systems
• Technical integration
• Production supervision
• Team leadership
• On-site delivery
• Visual systems
• Technical integration
• Production supervision
• Team leadership
• On-site delivery
Opening ceremony visual production for a charity exhibition match featuring Novak Djokovic and Grigor Dimitrov.
Full concept, art direction and projection mapping content.
Full concept, art direction and projection mapping content.
Bulgaria, Sofia 2024
ARENA SOFIA
Postbank Visa Tennis Gala
Postbank Visa Tennis Gala
Immersive visual experience combining wall projection and LED.
Concept, animation and compositing with synchronized visuals across multiple surfaces.
Concept, animation and compositing with synchronized visuals across multiple surfaces.
GRAND HYATT
Mute Kronospan Event
Mute Kronospan Event
Barcelona, Spain 2024
360° projection across one of the world's largest projection surfaces.
Concept development, visual direction and full animation for the opening sequence.
Concept development, visual direction and full animation for the opening sequence.
Dubai, UAE 2023
AL WASL PLAZA
The Wake Up Experience COP28
The Wake Up Experience COP28
Large-scale visual production for Burj Khalifa, one of the world's most iconic landmarks.
Visual content developed for a complex architectural surface and live public experience.
Visual content developed for a complex architectural surface and live public experience.
Dubai, UAE 2022
BURJ KHALIFA
New Year’s Eve
New Year’s Eve
Multiple FII productions across Saudi Arabia.
Visual direction, immersive content and production for large-scale live events.
Visual direction, immersive content and production for large-scale live events.
Riyadh, Saudi Arabia 2025
FII
Future Investment Initiative
Future Investment Initiative
An independent visual study exploring materials, lighting, motion and product presentation through the design language of the PlayStation DualSense.
Sony PlayStation DualSense
VISUAL & MATERIAL STUDY
Selected Projects
A selection of large-scale live productions across Saudi Arabia, UAE, Bahrain and Europe, spanning visual direction, immersive experiences and complex production environments.
HOW I WORK
I start with the idea, visual language and story. Every production needs a clear visual direction before the content starts moving.
I understand both sides of the production. I can develop the visual work and work directly with the technical team to make it production-ready.
Large productions need structure. I keep the visual pipeline clear, coordinate the work and make sure the creative stays consistent from concept to delivery.
I work on location when the project requires it. Setup, rehearsals, technical integration and showtime are part of making sure the final experience works as intended.
I build visual experiences for spaces that demand more than content.
5
FII PRODUCTIONS
30+
LARGE-SCALE PRODUCTIONS
10+
YEARS EXPERIENCE
Saudi Arabia · UAE · Bahrain · Europe · North America
I'm Vlad Baglai, a Visual Director & Creative Producer working across large-scale live events and immersive experiences.
For more than 10 years, I've developed visual concepts and delivered large-scale productions across Saudi Arabia, UAE, Bahrain, Europe and North America.
My work sits between creative direction, visual development and production. I take an idea from concept and 3D development through content production, technical integration and on-site delivery.
My experience includes five FII productions across Riyadh, Europe and Miami, Al Wasl Plaza / COP28, Burj Khalifa, Sphere in Las Vegas and other large-scale live events and immersive experiences.
For larger productions, I work with the right creative and technical specialists around the project, leading the visual side and keeping the work connected from concept to final delivery.
For more than 10 years, I've developed visual concepts and delivered large-scale productions across Saudi Arabia, UAE, Bahrain, Europe and North America.
My work sits between creative direction, visual development and production. I take an idea from concept and 3D development through content production, technical integration and on-site delivery.
My experience includes five FII productions across Riyadh, Europe and Miami, Al Wasl Plaza / COP28, Burj Khalifa, Sphere in Las Vegas and other large-scale live events and immersive experiences.
For larger productions, I work with the right creative and technical specialists around the project, leading the visual side and keeping the work connected from concept to final delivery.
Big scale demands precision.
Emotion lives inside structure.
Every frame has to earn its place.
Emotion lives inside structure.
Every frame has to earn its place.
I don't just design visuals.
I design what people remember after the lights go out.
I design what people remember after the lights go out.
Let’s Build Something Ambitious
Have a project in mind?
Let’s talk.
Let’s talk.
+1 368 399 1477
design.baglai@gmail.com
design.baglai@gmail.com
Available for International Productions
© Vlad Baglai · Baglai.design · 2026
